Forbes is out with its annual
look at the business of the NHL and its valuation of NHL clubs. A number of things are striking at first glance of the valuation of the franchises. The first is that it is clear that in Toronto, you can put six junior league players on the ice and you'll pack the Air Canada Centre. A losing Leafs team once again is the most valuable franchise,
worth $470 million according to Forbes.
The second most striking thing to me is the continued strength and vitality of the Original Six. Now that the Blackhawks have joined the 21st century with next generation of Wirtzes in control of the club, the only team not in the Original Six to crack the top six in value is the Flyers and they check in at number 5, just ahead of the Bruins and the Blackhawks.
It is clear that the SunBelt strategy has proved to be a failure. Aside from the arena challenged Islanders (who could also use a new owner with more diplomatic and political skills), the remaining four least valuable franchises in the league are in the Sunbelt, in descending order: Florida, Nashville, Atlanta and, at the bottom, the now league-owned Coyotes.
What's to be drawn from this year's values? While you shouldn't never rush to conclusions based on one year's data, this much is clear: the NHL needs to do what it can to return to ESPN if it wants to be in the American sporting consciousness. Versus may be good for the league in other ways, but no sport can really survive anymore without ESPN, although it will be interesting to see what develops out of the proposed merger of NBC Universal and Comcast. That will bring both of the NHL's national contracts under one roof, as Comcast owns Versus, and will give the new entity much of the flexibility that ESPN often has with its management of ABC Sports.
The other major conclusion is one we have been discussing for many months, that is recognize the failure of the Sunbelt expansion and begin looking to move several franchises north, starting with Phoenix. The Coyotes cannot survive in Phoenix and following this year should be moved, preferably to Hamilton. The Predators and Panthers should also look to move to Canadian cities or possibly Hartford, Portland or Milwaukee. Tampa Bay may also need to move as will Atlanta, probably sooner rather than later. It will be highly disruptive to relocate multiple franchises in just a couple of years, but the likelihood of significant financial difficulties for them if relocation does not occur is too great to ignore.
Labels: Comcast, ESPN, Florida Panthers, hockey, Nashville Predators, National Hockey League, NBC, New York Rangers, NHL, Phoenix Coyotes, Toronto Maple Leafs