Tickets By Cellphone

Watching CNBC this morning and Darren Rovell is reporting on a new program that MLB has started for delivery of tickets to your cellphone. The process is just the same as buying your ticket online with the added step of logging in your cellphone brand, model and phone number.

It's only in effect for a few teams so far - the Nationals, A's and Rangers that I know of, but from Rovell's experience, expect it to be adopted by most, if not all, clubs next year. He bought a tickets, it was sent to his phone, the bar code was scanned at the gate and he was seated with no problems at all. It was a remarkably smooth process and there is no danger of losing the ticket, unless, of course, you lose your phone. From baseball's standpoint, it cuts down on scalping, since MLB gains greater control over the ticket distribution by eliminating the paper tickets. In addition, this form of ticketing provides Tickets.com a higher service fee for the convenience factor, which falls to MLB's bottom line as Tickets.com ia a wholly-owned subsidiary of MLB.