What Do CBS and ESPN Have in Common?
That speech was part of a two day seminar that rapidly devolved into what the New York Post called the "closest thing to a palace revolt ever conducted against ESPN." The reason, Bud Selig's number one problem child - Barry Bonds. If you haven't heard, ESPN is paying $4.5 million to a documentary film company to produce a week by week account of Bonds' chase for the hallowed home run record. The fact that Bonds has juiced his way to the record and probably no real fan wants to see him break it, much less watch him on a week by week basis, means nothing. It's bad enough that ESPN is paying for access, but to compound the error, Bonds and his people have editorial control. Imagine, the network has ceded editorial control to the sports figure it is supposed to be covering. Exactly what is wrong with this picture.
The journalistic integrity of getting into bed with a prime news target are being ignored by the ESPN brass since this is a project of ESPN Original Entertainment, as if simply moving it to the entertainment side of the building would erase all the legitimate questions raised by this amazingly stupid project. That hardly removes the conflicts. So, Bonds has editorial control and could use the series to attack the ESPN reporters who cover him on a daily basis; what does the network do then.
Once again, ESPN has shown how far removed from its roots as a true sports journalism showcase it has become and how little it cares. It used to be all about showing the games and practicing sports journalism of the highest order. Now, it's about trash like the Bonds project, ESPN Hollywood and Steven A Smith.












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