We have discussed before the impact of the NCAA tournament on the "major" schools - the representatives of the Big Six football conferences who annually divide up millions in proceeds from the March Madness distribution. But what about the little guys. Take a
look at what the NCAA tournament means to first time entrant and play-in participant Oakland University. It's not just the "units" the team might earn from participation in the tournament, it's the merchandise, the exposure both for recruiting athletes and students and the increased donations and sponsorships. It's the types of problems most collegiate administrators and athletic directors go to bed at night hoping to have.
CSTV has announced several sponsors
here(with thanks to Yoni Cohen@
College Basketball Blog for the tip) for its streaming video presentation of the tournament, including American Express, Sports Illustrated, Ticketmaster and CBS' corporate sponsor partners Coke and Pontiac.
Both CBS and ESPN have sold most of their inventory for the men's and women's tournament with only a few spots remaining according to
Mediaweek. Spots in the men's tournament semifinals are going for $650,000 while spots in the national championship game are going for $1 million. ESPN didn't disclose the women's tournament rates. CBS and ESPN are also sharing announcers and cross promoting each other's tournament, both of which were required by the NCAA.
Playing an office pool this year? If so, you're not alone. According to a recent study by a New York outplacement firm, March Madness will drain almost $900 million from US companies in lost productivity. An internet monitoring firm estimated that in 2003 fans spent 90 minutes a week on college basketball websites during the tournament - and that was before CSTV started webstreaming the games. I can only imagine what it is going to turn out to be this year.
In addition, the NCAA tournament has overtaken the Super Bowl as the number one wagering event in the country based on wagers taken at Las Vegas sportsbooks and overseas online sportsbooks. Adding in office pools, estimates have ranged as high as $3.5 billion. Yes, that's right with a "B". Larger than the gross national product of several countries. While the official NCAA position is that they deplore gambling, absolutely deplore it they say, it is without question the economic engine that has made the tournament the success that it is. Without widespread gambling on the tournament, both through Vegas and online sportsbooks and through office pools, it is highly unlikely the NCAA would be receiving anything but a fraction of the $6 billion CBS is paying to broadcast the tournament. Can you say hypocritical?